"Now Blacker Than Ever"

Or so the tag translates for this Dutch radio station's video clips advertising its jazz lineup.  I saw this posted yesterday on this international SF site that I frequent and was struck by the discussion that broke out...or perhaps, "broken down" would be a more apt description.  Knowing the handles of most of the people there and their countries of origin, it is fascinating to see how shared (or not) historical and cultural values have shaped such a discourse.

Virtually all of those who responded negatively so far to the question "Is this racist?" are Europeans (the original poster, from the Netherlands but with family in the US, being the one exception), while those who noted the possible racist interpretations (again, with one exception so far) are all from the United States.  Perhaps it's largely due to being made aware, via educational programs such as those devised for Black History Month (among quite a few possibilities), just how derogatory references to "black music" and especially to blackface (if you haven't clicked on the first link above to watch the clips, I highly suggest you do so) truly are for large segments of the American population.  Same reason why that racial slur, the now-infamous "N word," in spite of (or rather, in large part because of) its etymology referring to "blackness," is something that non-African American citizens of the United States more and more refrain from using; it's tacky at the very least and perceived as being deeply insulting at the worst, due to an increasing multi-cultural awareness and a shared understanding of the traumas of the American past.

But obviously the situation is much different in Europe.  I found the responses to be quite interesting, even if a couple came across as rather patronizing (but again, that could just be viewing things through different historical/cultural lens).  Just a little something for people to view and perhaps weigh in upon here.  What do you think?  How offensive (if it was offensive to you) was that radio ad?  How would it be viewed where you live?