|R.A. Salvatore, The Crystal Shard|
What some see: A familiar D&D adventure, with a barbarian, dwarf, and drow trio ready to embark on adventure.
What some others see: Yet another example of poor '80s cover art.
What I see: What the hell is a wolf head doing on that dude's chest?
What publishers saw: A fitting D&D adventure cover that should let D&D fans know that there's yet another tie-in novel to buy.
|Jon Sprunk, Shadow's Son|
What some see: An assassin! Must mean some adventure is involved!
What others see: Ugh. Another hooded dude. Dime a dozen.
What I see: What in the world is that greenish-ghosty woman doing and why does she have that silly look on her face?
What publishers see: If they liked Author X's tale of hooded assassin-mage, then they'll be drawn to this one.
|Lauren Kate, Fallen|
What some see: Hey, this looks just like a Twilight novel! I bet there's a touching love story inside!
What others see: Hey, this looks just like a Twilight novel! I bet it sucks werewolf man-teats!
What I see: How come she's crying instead of holding some apple, pomegranate, or other sappy fruit?
What publishers see: $$$
|Brian Evenson, Altmann's Tongue|
What some see: What a boring cover! Why isn't there a catchy cover?
What others see: Hey, this understated cover might mean that there's some good writing inside!
What I see: It's Brian Evenson, one of the few authors I buy sight-unseen, or close to it.
What publishers see: It's for those who think the covers above suck, so maybe we'll see through the first printing someday.
|John Norman, Hunters of Gor|
What some see: OMG! NIPPLES! *moment of squeeing* Gotta read this! *faps*
What others see: The hell? Who lets this misogynistic crap be published?
What I see: The cover is offensive, yes, but what sort of face is that dude making? He looks like a Robin Hood/faux-samurai cosplay idiot who is dragging his blow-up doll through a misty swamp.
What publishers see: Well, we know it's cheesy, if not downright offensive, but believe it or not, there are some horndogs out there that buy this crap.
|Yoko Ogawa, The Housekeeper and the Professor|
What some see: Cherry blossoms? Must be chick-lit, yuck.
What others see: Hrmm...interesting. Blossoms and math symbols? Could be good, I suppose.
What I see: Intriguing mix of images, plus the Paul Auster quote is intriguing.
What publishers see: It's for the smart set. It will all depend on which of the bon ton read it if it's going to sell well.
|Rabid Squirrel, Paradise Lost|
What some see: Stupid squirrel. I wonder what'll happen if I throw nuts at it? *is then bitten and infected with rabies*
What others see: Aw! A squirrel! It's so cute! I wonder if it'll take a nut from my hand? *is then bitten and infected with rabies*
What I see: Spies sent to make sure that I am being well-behaved. *leaves them nuts, then manages to escape contracting rabies for a while longer*
What publishers see: Dammit! I guess we should have published their manuscript translation of Paradise Lost, shouldn't we? *barricades set up in a futile hope to avoid the pending squirrelpocalypse*